Maps and charts and images

I can tell I have a lot to learn about putting images, maps and charts and graphs in my book.  For instance, this image goes fine in this blog post:

(Although I'm not quite sure how to get beyond it!) In Word or in "Pages" on my iPad, though, it seems difficult to handle, unpredictable.

Here's an image:

Or, rather, here isn't an image because it won't transfer.  I'm doing something wrong.  More work needed.  I guess I should leave this to the experts.